New media and PR

Wow those demos are so even, why bother even reading that infographic?

It seems that no matter how advanced and universal the social media may be, you still get the same levels of stupidity from one medium to the other.

There's an invisible barrier of "im better than you" set out in twitter and yet all the same complaints and cat-fights exist on twitter as they would on Facebook and the dwindling Myspace.

Its an absolute dereliction of social conduct and thats fine so long as you yourself dont fall into the traps set before you.

Facebook now is more of a political machine than a "look what I did", some complain about that, I enjoy it. Its good to see highschoolers and college students alike complain about watching arguments unfold on Facebook.

Sadly a majority of the arguments are mere marching orders from one side or the other. A well thought out picture with 59K likes and 3K comments. A fallacy-laden picture with a graphic like

"Lucy didnt brush her teeth and now she got gunned down in the streets by liberal dentists, THANKS OBAMA!"

Facebook holds that social commentary of people either feeding the trolls who post these pictures, or people whom see it and decide to log-out for good. Since facebook is largely powered by the users, there's not much that can stop a downward spiral in American/UK daily visits.

This is where twitter shines, you have a 1-1/1-99999 user system where anyone can move about anywhere with the proper feeds and keep perfect records of wins and losses in "internet fights". The visibility allows for these otherwise tagged "facebook trolls" to get assigned a strong status of "oh he does this to everybody and never admits when he's beaten, just look at his previous tweets"

Because of this permanent system, users who want to keep their followers are keen to tread-softly when stepping on those 50% landmines of the population's opinion.

This is why you'll be hard-pressed to find any celebrities or politicians taking any hard stances on most any issue; if they are to grab 51% but live in a republican/democratic area, they are better off not saying "Abortion sux =)"
or "Abortion is awesome =)"

As for the A.R.C? Meh, probably somebody logged in on a phone, took it home, then tweeted without logging out. Ive seen this done before with email accounts on public computers.